A Guide to Mobileye: Powering ADAS

With literally thousands of different ADAS components and manufacturers on the market, it’s impossible to keep track of all of them. 

However, one of the major providers shop owners should know is Mobileye. 

Their technology maintains a dominant position in the ADAS market, holding approximately 70% of the market share for eyes-on, hands-on advanced driver assistance systems. Over 150 million vehicles worldwide are equipped with Mobileye's Phase 1 ADAS technology, making for a substantial market penetration. 

In this guide, we'll explore exactly what you need to know about Mobileye technology, from basic system components to calibration requirements, and most importantly, how to turn this knowledge into revenue for your business.

A power player reshaping automotive safety

When Intel acquired Mobileye in 2017 for $15.3 billion, it was a clear signal of where the automotive industry was heading. 

Fast forward to now and Mobileye's technology is integrated into millions of vehicles across major manufacturers, fundamentally changing the approach to vehicle safety and repair services.

When we talk about Mobileye's impact on modern vehicles, we're really talking about a revolution in how cars "see" and interpret their environment. 

In short, Mobileye is a camera sensor that feeds information and enables ADAS features. But their EyeQ® System-on-Chip (SoC) processes information differently than any other ADAS system on the market. Usually, the more data you process, the bigger the chipset that is required to process it efficiently. 

Mobileye’s platform is unique in that they’ve found a way around that thanks to decades of development time. 

Their latest generation, EyeQ®6, represents a significant leap forward in processing capability.

It can handle multiple camera inputs simultaneously, enabling advanced features like:

• Autonomous emergency braking
• Lane departure warnings
• Pedestrian detection
• Traffic sign recognition
• Adaptive cruise control

Regardless of how advanced these sensors are, they still require precise calibration to function correctly. A misaligned camera or improperly calibrated sensor means the difference between a near miss and a collision.

Navigating calibration requirements

Let's talk about what proper Mobileye calibration actually means for your shop's day-to-day operations. As vehicles become more sophisticated, the margin for error in ADAS calibration shrinks dramatically. 

A fraction of a degree off in camera alignment can compromise an entire safety system's effectiveness and, potentially, your shop's liability protection.

Setting Up for Success: Environmental Requirements

Failed calibrations aren’t always the fault of the technician. Even subtle variations in lighting or shop floor levelness can impact calibration accuracy.

A proper Mobileye calibration environment requires:

• Controlled lighting conditions that eliminate shadows and glare
• A level floor surface (many OEMs specify maximum deviation tolerances)
• Adequate space for proper target placement and vehicle positioning
• Protection from environmental interference (wind, vibration, etc.)

These conditions must be consistent throughout the calibration process. One of the most common mistakes we see is shops attempting calibrations in varying conditions, leading to inconsistent results and customer comebacks.

Documentation: Your Protection and Proof of Quality

Perhaps the most overlooked aspect of any kind of calibration is proper documentation. 

Every calibration you do should generate a comprehensive record that includes:

• Pre-calibration assessment results
• Initial system readings
• Environmental conditions during calibration
• Step-by-step procedure verification
• Post-calibration validation results
• Customer communication records

This documentation is both a shield and a sword: it protects your shop from liability while demonstrating your commitment to quality. 

The Investment-return equation

Let's talk numbers: investing in proper ADAS calibration capabilities for Mobileye requires upfront capital—and it’s not insignificant. 

Proper calibration not only demands a controlled environment and specific equipment but also meticulous attention to detail. Shop owners must understand that successful calibration starts by creating an environment where precision work can be consistently performed.

While this might seem daunting, it's an investment that pays dividends in both service quality and customer satisfaction.

Fortunately shops that have made this investment typically see returns within the first year of operation. How? 

Because proper calibration services command premium rates, and the demand for these services continues to grow as more Mobileye-equipped vehicles enter the market.

Moreover, becoming proficient in Mobileye calibration often leads to additional revenue streams. Shops that can confidently handle these sophisticated systems tend to attract more complex repairs overall, driving up average repair orders and strengthening customer loyalty.

Looking ahead: building a future-proof operation

As we look toward the future, it's clear that Mobileye and ADAS technology will continue to evolve. 

Here's what this means for your shop:

The complexity of calibration requirements will continue to increase

We're seeing systems that integrate multiple cameras, radar sensors, and sophisticated software that all need to work in perfect harmony. This increasing complexity translates directly to higher service revenues—if you're properly equipped and trained.

Consider this scenario: a vehicle comes in for collision repair. Without proper ADAS expertise, you might miss calibration requirements entirely, leaving money on the table and potentially exposing your business to liability. With a tool like Revv, you can ensure that the same repair becomes an opportunity to provide comprehensive service while increasing your average repair order.

The market for these services is expanding rapidly 

ADAS used to be a “luxury” feature only on the highest end models of premium vehicles. Now components like rear backup cameras are required equipment for every single new vehicle.  This democratization of advanced safety features means more opportunities for shops ready to handle these systems.

Embrace the opportunity

The future of automotive repair and maintenance is increasingly tied to understanding and properly servicing advanced driver assistance systems. By making ADAS calibration expertise a priority, shop owners can ensure their businesses remain relevant and profitable in the years to come.

Forward-thinking shop owners are already taking steps to position themselves for these changes by:

Investing in Scalable Equipment - Choose calibration equipment with upgrade paths and modular designs that can adapt to new vehicle systems.

Developing Technical Expertise - Create internal training programs that build fundamental knowledge alongside specific system expertise.

Building Customer Trust - As these systems become more complex, customer education becomes increasingly important. The ability to explain the necessity behind the calibration can prevent a customer leaving your shop with an unsafe vehicle.

But all of this is for naught if your team doesn’t know that a certain ADAS component is even on board.

Maximizing Mobileye and other ADAS opportunities with precision tools

While the technology continues to evolve and revenue potential grows, one fundamental question remains: How do you ensure you're identifying and capturing every calibration opportunity that enters your shop?

This is where precision ADAS identification becomes crucial. 

Scan tools miss up to 60% of required calibrations, and with over 500,000 unique ADAS procedures across different vehicle makes and models, manual research simply isn't sustainable for a busy shop.

Revv's comprehensive decoding system transforms hours of manual research into seconds of automated precision. 

By simply entering a VIN or uploading a collision estimate, you can:

• Instantly map complete ADAS feature configurations
• Generate OEM-specific calibration requirements
• Access detailed procedure documentation
• Create insurance-ready documentation

Book a call with one of our experts today to see how Revv can help you turn ADAS calibrations into an additional revenue stream for your business.